Boutique Retail Urban
Nike Studio Identity Exploration
The brand team at Nike wanted help creating an identity for a series of small boutique stores that would open in popular neighborhoods around the world. It will also be one of the first times Nike will sell all of their portfolio in a single space (Converse, Jordan, and Nike.)
The approach was to use super simple elevated type, like an art gallery, a design agency or a fashion brand, rather than a Nike sport performance mark. Nike wanted the store to feel like an apparel boutique and not a performance gym gear or sneaker shop. This is for the fashion forward Nike consumer niche.